Sitting in front of the TV last night, I took notice of something that I don’t see in road racing as much.
In every direction that you turn, there appears to be a sponsor of something. There is a sponsor for the pregame show, half time show, and post game show. There are sponsors of game summaries and breaks during the game. Practically everything that can be sponsored is being sponsored.
But when I looked at road racing, I don’t see the same type of sponsor involvement. Maybe it has something to do with how our sport works or maybe with organizing such efforts. I am not really sure.
However, if we want our sport to continue to grow, we know we cannot do it without sponsorship involvement. Putting on road races cost money and unless we want entry fees to go up like the price of gasoline, we need to have more sponsors to come into our sport and to show them how being involved in running and road racing pays for it self. (This last part I want to save for a future article)
For now, let’s focus on where we could have existing and new sponsors show their brand names during a race weekend:
o “Sponsor Name” warm up run and stretching before the race
o “Sponsor Name” warm down run and stretching after the race
o “Sponsor Name” post race refueling station.
o “Sponsor Name” in race mile 1, 2, 3, etc water stops.
The list above took me maybe 10 minutes to gather. Given more time there are probably numerous other areas at the races that could be sponsored.